A non-solicitation clause is a contract term that restricts one party—often the influencer—from reaching out to or working with certain individuals or businesses after the contract ends. In influencer agreements, these clauses typically aim to prevent influencers from soliciting a brand’s clients, employees, or even competitors for a set period.
For example, a brand might include a non-solicitation clause to stop an influencer from promoting a competitor’s products for six months after their collaboration ends. While these clauses can protect legitimate business interests, they can also be written too broadly and limit an influencer’s ability to work or grow their network.
- Scenario: An influencer signs a contract that prohibits them from working with any other beauty brands for a year, even after their contract ends. This may restrict their earning potential and career growth.