Arbitration is a private dispute resolution process where a neutral third party (the arbitrator) decides the outcome. Brands and agencies often include arbitration clauses in influencer contracts because:
- Faster Resolution: Arbitration is typically quicker than going to court.
- Confidentiality: Proceedings are private, protecting both parties’ reputations.
- Lower Costs: Arbitration can be less expensive than litigation.
However, these benefits can sometimes favor the party that drafted the contract—often the brand or agency.